SIGNAL
About Us
Our Story
At Sina Signal, our story begins with a simple reality: China remains one of the world’s most influential markets—and one of the biggest blind spots for global organizations.
Built from Chinese-American roots and informed by experience across both media ecosystems, we see how global teams often misread, overlook, or lack context for Chinese-language media narratives that shape reputation and strategy.
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Sina Signal was built to close that gap.
We bring cultural fluency, editorial discipline, and a ground-level understanding of China’s media landscape to help the world’s leading companies see more clearly, act with context, and make better decisions about a market that cannot be ignored.
Our Approach
​​​Human-led insight, AI-assisted efficiency
Advanced tools support scale and consistency, while every interpretation, summary, and signal assessment is shaped by experienced analysts with cultural and editorial fluency.
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Deep media and cultural understanding
Our team draws on extensive knowledge of China’s media ecosystem—how sources differ, how stories move, and how cultural nuance shapes narrative impact. This ensures signals are interpreted as they’re intended, not as they literally read.
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Precision-built outputs for decision-makers
Insights are filtered, structured, and synthesized into clear, executive-ready briefings. Each output highlights relevance to brand, competitors, and industry themes—so teams can move quickly and confidently.​
Industries We Serve
We support sectors where China’s media, narrative, and policy environment directly influence global strategy, reputation, and competitive positioning.
Finance
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Investment
Energy
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Natural Resources
Technology
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AI
Automotive
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EV
Advanced Manufacturing
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Semiconductors
Consumer Beauty
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Luxury Goods